Merch: Benefits and Tips for Small and Medium Businesses
Do you want to strengthen relationships with your customers, employees and increase revenue? If so, creating merch could be just the solution you need. In this blog post, we’ll take a look at the benefits of creating merch, which is especially relevant for small and medium-sized businesses (SMEs), as well as advice on where to start and what products to choose.
Merch – a short term from the word “merchandise”, meaning company attributes, or various goods with the company logo or other related elements. Merch can come in many forms – shirts, hats, mugs, bags, accessories and more.
Classic
Expanded
With embroidery
Why should businesses create merch?
There are a number of benefits to creating merch, especially for SMBs, including:
- Increased brand awareness: Merch serves as a visual reminder of your brand in everyday use. This will help increase brand awareness and leave a lasting impression on the company’s target audience.
- Strong customer relationships: This can be a great way to build an emotional connection with your company’s customers. By offering high-quality merch, you show that you care about your customers and appreciate their support.
- Additional profit: Merch can be a source of additional income for your business. Products with the logo can be sold in your online store, physical store or at events.
- Improved employee motivation: Merch can serve as a great way to motivate employees and promote a sense of belonging to the company. By offering employees goods with the company logo, you show that you value their contribution.
Where to start?
If you’re considering creating merch for your business, here are some tips to get you started:
- Define your goals: What do you want to achieve with merch? Is it increasing brand awareness, building customer/employee loyalty or increasing revenue?
- Research your audience: Who is the target audience for your brand/company? What are the habits and interests of the audience? Which products are they most likely to buy and use?
- Select the appropriate items: Offer products that match your brand identity (e.g. logo or brand colors) and values, as well as answers to previous questions. Choose quality products and designs for the longevity of your merch. Consider different price categories: economical – to reach a wider audience, or high-quality (premium) products – for luxury brands.
- Start with a small range of products: It is not necessary to immediately offer a wide range of products. It is better to start with a small range of products and gradually expand it based on customer demand.
Popular products in gift packaging
We offer various ready-made business sets packed in a gift box – take a look!
How can “The Idea print” help?
“The idea print” is a company with a lot of experience, which has already provided thousands of customers with a wide range of services – goods with personalized printing, embroidery, engraving and other types of personalization. Our experienced specialists will help you create products that match the values of your brand, we will provide high-quality personalization with a one-year warranty and fast delivery.
